Review – PHB Ethical Beauty Shampoo & Conditioner

PHB Shampoo Conditioner review birmingham ethical beauty


So, hands up who knew that Birmingham has its very own ethical beauty brand? I hang my head in shame at the fact that I didn’t, especially now I’ve had the chance to try some of their products!

PHB Ethical Beauty was launched by Rose Brown in 2012. She was keen to develop a range of products that used cutting edge natural formulas and ethically sourced ingredients. The entire collection is organic, and free from alcohol, animal ingredients, animal testing, parabens, SLS, synthetic fragrances, synthetic dyes, phtalates and petrochemicals. This means that they are ideal for sensitive skins, vegans, and those concerned about chemicals on their skin.

I, at the moment, very much fit into the first category. As you may remember, I’m having a bit of a dermatitis issue at the moment on my face (Update – it has totally flared back up again, I’ve been back to the docs and now have a referral for allergy testing so fingers crossed I’m closer to getting to the bottom of it!) and therefore the invitation to pop along to PHB in Birmingham’s Pavilions shopping centre to find out more about the brand and nab some items for review.

I’m currently trialling some skin care and makeup and will review that soon, but thought I’d chat about their haircare first.

PHB has a range of shampoos and conditioners to suit different hair types. I liked that not only do they work in their pairings, but you can also mix and match to meet the needs of your hair. This is the approach I went for. I use a lot of hair product (dry shampoo, styling sprays and mousses, hairspray, the list goes on!) and only like to wash my hair a couple of times a week (otherwise it becomes greasy / oily and a nightmare to style) so plumped for Clarity shampoo – clarifying with argan and vanilla to give me a deep clean, and Strength conditioner – repairing with citrus and chamomile which is recommended for damaged or coloured hair, perfect now I’ve gone back to blonder locks!

So, what are they like?

They smell great but not overpowering. The shampoo, like most SLS free products doesn’t foam on the first wash, but does a little on the second application (yes, with all my product use I’m definitely a wash, rinse, repeat girl!) and the conditioner is thick and stays on my hair well (I like to apply my conditioner at the beginning of my shower, get on with washing my face/body etc. and then wash it off last to give it chance to work, and it’s really annoying when a conditioner just drips off during this time!).

My hair is left feeling clean, nourished and not weighed down – an issue that I often have with rich conditioners as I have a lot of fine hair that can easily feel coated and flat if I’m not careful with my products. Most importantly I know that I’m not covering it in any nasties!  Price wise, these are a little more than I would generally spend on shampoo and conditioner (and I think comparatively expensive compared to PHB’s skincare and makeup ranges, I would expect moisturiser to cost considerably more than shampoo, but in fact it’s only £2 more), but you are paying for organic, ethically produced, high-quality products (and it just makes me think the skin care is good value, but more on that in a later review!)

Overall I’m really happy with both the shampoo and the conditioner.

PHB Shampoo and Conditioner are £12.95 each, available online, and from their stores in Birmingham and Cheltenham.

Disclosure: PR samples were provided for review purposes.


  • Luxx Mint

    I hadn’t realised this was a Birmingham brand – good packaging!


    • Emily_Jayne

      Isn’t it? The packaging for their moisturisers/serums is also really nice – lovely glass jars that I can definitely see me reusing! will be reviewing on the blog soon!

  • Never heard of the brand actually. I’ll have a look into them when I get back as I’d much prefer to reduce the level of SLS and parabens I use.

    • Emily_Jayne

      Nope, neither had I! I’ll be popping up a makeup review soon but think you’d really like that – lovely colours in the lip glosses and lip sticks and it all looks really natural.